The 2nd of March 2012 saw our 2nd Think Digital taking place at the KuKu Club Cardiff. It was a great mix of local businesses and industry professionals and some of the comments we’re already receiving on the event via twitter show that the effort put in by everyone involved really paid off:
@TDCardiff thanks for a great afternoon yesterday, really glad we came, relaxed informal event. A few seeds were sown for us to look at
@TDCardiff Thank you for an inspiring afternoon! Really enjoyed it.
From 3.00pm to 5.30pm attendees could share their knowledge and talk about all aspects of digital technology and the future of their brands and businesses. The event was split into 4 presentations, each followed by a Q & A session and a 30 minute interval in the middle. As Think Digital is a collaborative event with other local digital companies the speakers there care about local business and ultimately want to inspire.
The topics on offer were E-commerce, Apps, Marketing and Social Media and Steve Flanagan, Creative Director for Big Eye Deers, got the ball rolling with an introduction to opensource platforms and the benefits of getting your business on group buying sites such as Groupon. This presentation was followed by App Developer Craig Lockwood who demonstrated how important it is to have a website that can successfully translate onto mobile devices so as not to exclude customers or appear unprofessional, unlike some unfortunate brands featured in his ‘apps gone bad’ case study! After another round of drinks in the break the audience were treated to social media talks from Rhys Miles Thomas, a Multiplatform Project Manager for Cyfle and NativeHQ Strategist Tom Beardshaw.
Rhys highlighted the importance of knowing your audience and what platform they use to communicate. It’s key for brands to make sure that not only are they seen in the right places, but to also speak the same language. After some interesting Q & A on this subject Tom wrapped up the event with some great case studies on social media identities, asking the ultimate question: ‘Who are you and how do you want to portray your brand?’
When Think Digital was originally conceived it’s main goal was to provide local businesses with a platform to freely discuss and obtain information on how to strengthen their online presence. Whether they want to do this to connect with more customers, create a strong brand image, or sell more products Think Digital covers a variety of topics with each event that enable small businesses to do just that. In the coming weeks we are going to be collating feedback from the event via online surveys and twitter. As Think Digital is such a new event we’d love to hear your views on how it went to make it an even bigger and better success so please get tweeting @TDCardiff or contact us here. We’ve been thrilled by the responses and the atmosphere on the day was one of excitement and encouragement, which we hope to carry on to our next event.
The whole event was done on donations to raise money for the Prince’s Trust Cymru which we believe is a brilliant and fitting cause as the charity enables young people achieve personal and professional development, encouraging that entrepreneurial streak that is present in so many of the people that attend the event. We hope to continue to work with this incredible charity and would like to thank every person who attended and donated.